Google recommends avoiding techniques like utilizing the same color for text and background especially using white text on white background, hiding text behind an image, placing text off-screen, and employing zero-size fonts.CSS is also used to hide the content, e.g., using the properties like display: none, visibility: hidden, height: 0, width: 0, Such techniques have been employed by black hat SEOs to incorporate keywords (often irrelevant keywords) into a web page. Google has released rules for using hidden text on a web page. As a result, SEOs have tried a variety of methods to hide text. Hidden text is information on a web page that is invisible to humans but viewable to Google crawlers that index and rank the page. This is an essential issue to ask since certain strategies for hiding text are not acceptable to Google while others are completely OK. Well, let’s find out! What Is Hidden Text? Is Google able to detect hidden text? Is it bad for SEO to hide text on a website and how do I do it? This post will throw some light on what hidden text is and what invisible text is in SEO.

This approach is no longer useful and may even be detrimental to SEO since Google has improved its capacity to recognize hidden links for what they are: efforts to manipulate the search engine. Why would someone want to conceal a link? Perhaps because it is unrelated to the content, or because the link(s) originate from an untrustworthy source. Hidden text was also utilized to conceal some hyperlinks from human inspection. Over time, Google’s search technology evolved to the point where this sort of keyword stuffing is now ignored or even punished. Google crawlers would read the keywords and boost the website up in the ranks, leaving human viewers in the dark. Viewing scores of repeating keywords for a single topic, scores of keywords entirely unrelated to the content of the web page, and/or scores of keywords that include the names of rivals would make human readers suspicious.īy concealing such terms, SEOs were able to have their cake and eat it, too. In the early days, the primary function of hidden text was keyword stuffing. Since the 1990s, hiding text has been a hallmark of black hat SEO.

Using hidden text in word